by Dianna Simmons
Modern startups all have one major hurdle ahead of themselves.
This is the fact that today’s digital marketplace, especially on social media, is already saturated with brands vying for consumer attention.
Therefore, if you want to attain social media success, you’ll need to employ a few tactics to help your brand stand out.
Below, we review some of the best tips, tricks, strategies, and tactics for effectively promoting your new startup on social media.
The Importance Of Social Media For Startups
In the past, handing out customized business cards was one of the best ways to spread the word and promote your new business.
Today, however, things have changed, and being actively engaged on social media is one of the best ways to promote your brand online.
On Facebook alone, there are roughly 2.8 billion active monthly users.
When you add this figure to all other social platforms, including Instagram, Twitter, Linked In, TikTok, etc., you can easily see why social media is one of the best ways to reach an ever-growing audience for your new startup.
Being Active And Engaged
All that said, it’s not enough to create a social media account and hope that people will start following your new business.
Instead, your new startup must get active by posting regularly, responding to comments and mentions, and running other types of promotions on social media.
Rather than being seen as a stone-faced social media profile, being active allows your followers and potential customers to see your new business a being more human and relatable.
That’s why, today, you’ll see the world’s biggest brands like Nike and Coca-Cola active on social media each day of the week!
Running Games And Promotions
Whether you sell physical products or digital services, one excellent method for getting people engaged with your brand is to run games and promotions regularly.
Whether you’re offering a 10% discount or running a draw, these types of events are great at getting people to pay attention and notice your brand.
Furthermore, loss aversion is a genuine psychological factor when it comes to consumer psychology. And using it appropriately is practically guaranteed to help increase your consumer engagement levels!
Therefore, it’s best to run games and promotions on a limited-time-only basis, which will make your followers feel like they’re missing out if they don’t act now and interact with your posts or promotions.
Posting Regularly And Consistently
Posting on social media is great!
But if you want to attain social media success, you need to post regularly and consistently, which allows your followers to know when they can expect new content from you.
Therefore, I highly recommend creating a social media calendar that you can fill in according to local, upcoming events, holidays, or any other industry-specific events that might be important.
Whether you choose to post once per day, once per week, or once per month, consistency is critical.
Not only in terms of your posting schedule, but consistency is also crucial to your branding, colors, fonts, imagery, etc.
Essentially, the more effort you put into your social media branding and posting regularity, the more you should get back in terms of engagement and brand interaction!
Social Media Success in 2021
Whether you’re running a small business startup or a significant, highly innovative tech startup, social media is single-handedly your best bet for reaching a global online audience.
However, to be successful, you’ll need to have the proper branding, be active and engaged, run games and promotions, and eventually, you’ll have followers lined up out the door waiting to get in touch with your new brand!