Analytics & Reporting

Data analysis is the key to a successful marketing campaign. Once you launch, you need to check key reports on to see how traffic is interacting with your website. This goes beyond marketing too, lead funnels, sales strategies, and workflows all need data analytics to see where the problems areas are and where you are succeeding.

Google Analytics

Think of Google Analytics as a storyteller, it watches your website and sees how each user interacts with it. It then tells you a story through data. RelyOn interprets that data to optimize your marketing campaign. From SEO to SEM to Social Media, Google Analytics helps us see the story of your marketing campaign, where it succeeds, where it needs work, and where it fails. With this information, we can make direct and strategic changes to increase your ROI. RelyOn loves stories - we love GIFs too - data analysis is essential to our process of running a success media plan. We don’t create and implement campaigns then walk away, we make it better over time, we evolve it, we make it more than what it started as.

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Google Tag Manager

Tagging a website is how you getting software platforms like Google Analytics on your website. So what’s Google Tag Manager? It is one tag to rule them all. Google Tag Manager allows you to house other tags - like Google Analytics - in it so your website has less clutter and runs better.

Google Data Studio

We mentioned reporting above, Google Data Studio is the champion of reporting tools. Directly importing the information into a clean format that helps you analyze the data clearly.