by Louise Cole
What blogger hasn't dreamed of having their blog posts go viral, being read, liked, shared by millions of people all around the world?
However, the truth is that reality is often much different than this.
Most people launch a blog, write a few posts, and then face utter disappointment when the only people who like or share their content is their mother.
If this sounds like you, keep reading, and we'll go over a few simple yet highly effective methods for maximizing the reach of your next blog post for free!
Write Catchy Headlines
Most people don't read past the headline when they see a blog post online.
If the headline doesn't immediately grab their attention, they'll simply scroll past it and look for other, more exciting things to read.
Therefore, one of the best and most effective ways to maximize the reach of your blog posts is to write intriguing, catchy headlines that leave the reader dying to learn more.
Offer Value
Another critical tactic to increase the reach of your posts is to lead with value before anything else.
There are hardly any topics or ideas that haven't been discussed and shared online in today's digital marketplace, meaning that if you're writing the same type of blogs that your viewers have seen a thousand times before, they're not likely to go far.
So rather than writing blogs simply for the sake of doing so, try to offer value to your readers by solving their problems and answering their most pressing questions.
When you do this, not only do you solve searcher intent, but you also make your blog or brand stand out as a trusted expert on the given subject matter.
Optimize Your Posts
There's nothing more important in terms of organic reach than to make sure that your blog posts are optimized for keywords that your potential readers are already searching for.
So let's say that you own a blog about all sorts of sports.
In this case, one idea would be to write blog posts that answer questions like, "What are the best shoes for soccer?" or "Can I wear running shoes to play gold?"
These are questions that people interested in sports might be asking online.
Therefore, by optimizing your content for keywords like these that solve simple problems and provide valuable answers, your blogs will be much more likely to show up in the search engine results pages when an internet user types in such queries.
Promote On Social Media
It's great to type out a few thousand words and hit the publish button.
But unless you've optimized for a keyword that has a high search volume and virtually no competition, it's going to take a while before people start finding your post in the search engines.
Therefore, it's highly recommended that you follow up any content you publish by promoting it on social media, which is free unless you opt to do PPC advertising.
Platforms like Facebook have millions of active followers every day, which means that posting on these platforms is one of the best ways to get your content in front of the right people.
Just make sure that your blogs and your social accounts have some sort of branding on them, whether it be a company logo, website address, or simply your name, which will help people remember where the post came from and who you are!
Make It Memorable & Maximize Your Posts' Reach
Whether you blog about fishing, sports, marketing, or small business, it takes more than hitting that publish button to get your content in front of the right people.
But by writing catchy headlines, offering value, optimizing your posts, and promoting your posts on social media, you'll be well on your way to having your posts seen by as many people as possible!