Let’s get started with PPC

Pay-per-click (PPC) advertising can be a highly effective way to drive traffic to your website and increase sales. However, if you're new to PPC, the whole process can be intimidating. In this blog post, we'll walk you through the steps of getting started with PPC advertising.

So what is PPC anyways?

PPC stands for pay-per-click, which is a type of online advertising where advertisers pay each time someone clicks on their ad. PPC ads are typically displayed on search engine results pages, social media platforms, or other websites. Advertisers bid on specific keywords or target audiences, and when a user searches for a related term or fits the targeting criteria, their ad is displayed. PPC advertising can be an effective way to drive traffic to a website and increase sales or leads, as advertisers only pay when someone clicks on their ad, rather than for ad impressions. Google Ads and Bing Ads are popular platforms for PPC advertising, but social media platforms like Facebook and LinkedIn also offer PPC advertising options.

Which platform should I use for PPC?

Choosing the right PPC platform depends on your business goals, target audience, and budget. Here are some of the most popular PPC platforms and their strengths:

Google Ads: Google Ads is the largest and most popular PPC platform, with over 3.5 billion searches per day. It's a great choice if you want to reach a wide audience and have a significant budget. Google Ads allows you to target users based on their search terms, location, device, and more.
Facebook Ads: Facebook Ads is a popular choice for businesses looking to target specific demographics and interests. Facebook allows you to target users based on age, gender, location, interests, behaviors, and more. It's a good option for businesses with a visual product, as it supports image and video ads.
LinkedIn Ads: LinkedIn Ads is a great platform for B2B businesses looking to reach professionals and decision-makers. It allows you to target users based on job title, industry, company size, and more. LinkedIn Ads supports both text and sponsored content ads.
Bing Ads: Bing Ads is Microsoft's search engine advertising platform and a good alternative to Google Ads. It has a lower cost per click (CPC) than Google Ads and can be a good option for businesses with a smaller budget. Bing Ads allows you to target users based on search terms, location, device, and more.
Twitter Ads: Twitter Ads is a good choice if you want to promote your brand or product in real-time. It allows you to target users based on keywords, interests, behaviors, and more. Twitter supports both text and video ads.

Ultimately, the platform you choose will depend on your business goals and target audience. You may also want to consider the cost per click and the platform's user base before making a decision. It's a good idea to test multiple platforms to see which one works best for your business.

How do I start a PPC campaign?

Step 1: Define your goals Before you begin your PPC campaign, you need to have a clear understanding of your goals. Are you looking to increase traffic to your website? Boost sales? Generate leads? Knowing what you want to achieve will help you create a targeted PPC campaign that delivers results.

Step 2: Choose your platform The next step is to choose a platform for your PPC advertising. There are several options available, including Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and more. Each platform has its own strengths and weaknesses, so choose one that best aligns with your goals and target audience.

Step 3: Do your keyword research Keywords are the foundation of any successful PPC campaign. Start by brainstorming a list of keywords that are relevant to your business and industry. You can also use keyword research tools like Google Keyword Planner to discover new keywords and see how competitive they are.

Step 4: Create your ad copy Your ad copy is what will convince potential customers to click on your ad and visit your website. Make sure your ad copy is clear, concise, and highlights the benefits of your product or service. Be sure to include your target keywords in your ad copy for better relevancy and visibility.

Step 5: Set your budget and bid PPC advertising is a pay-per-click model, which means you only pay when someone clicks on your ad. You'll need to set a daily budget for your campaign and bid on your target keywords. Your bid is the amount you're willing to pay for each click, and it will determine your ad's placement in the search results.

Step 6: Launch your campaign and monitor performance Once you've set up your campaign, it's time to launch it and start monitoring its performance. Keep a close eye on your ad's click-through rate (CTR), conversion rate, and cost per click (CPC). Use this data to optimize your campaign and make adjustments as needed to improve performance.

Step 7: Continuously optimizing and refining your campaign PPC advertising is an ongoing process, and it requires continuous optimization and refinement to achieve optimal results. Use the data from your campaign to make data-driven decisions and test different ad copy, keywords, and targeting options to improve performance over time.

Getting started with PPC advertising can seem overwhelming, but by following these steps and taking a data-driven approach, you can create a successful campaign that drives traffic, leads, and sales to your website. Remember to define your goals, choose the right platform, do your keyword research, create compelling ad copy, set your budget and bid, monitor performance, and continuously optimize and refine your campaign. Good luck!

But does PPC work?

Yes, PPC can be a highly effective marketing strategy if implemented correctly. It's important to note that the success of your PPC campaigns depends on several factors, including the quality of your ads, the targeting of your audience, and the competitiveness of your industry. It's important to work with a knowledgeable and experienced PPC specialist to maximize the effectiveness of your campaigns.

RelyOn is run by experts with over 20+ years of digital marketing experience. We create tailored PPC campaigns that help business grow their online presence, as well as, grow their bottom line. Contact RelyOn today for your free consultation!