Ad agencies suck! They take advantage of the fact that they understand this mythical beast called digital advertising and you don't. The truth they don't want me to tell you; the trust they don't want you to know is that they don't have anything power without you! They need you to exit. You, the business owner, have the power.
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Integrated Marketing Plan /
Instead of building your online presence with one step in mind at a time, consider the full system that you want to build. This will allow you to make sure all 5 steps (SEO, SEM, SMM, CRM, Loyalty) work together cohesively.
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